Participants From Pakistan

Jehan Ara
President, Pakistan Software Houses Association for IT & ITES (P@SHA)


Jehan Ara was appointed Full Time President of the Pakistan Software Houses Association for IT & ITES (P@SHA) on January 1, 2008. She has previously served two terms as elected President of P@SHA from 2003 – 2006 during which time she was responsible for developing the P@SHA brand and for creating linkages between P@SHA and local and international partners.
Jehan has 29 years experience in Marketing, Communications and interactive New media in Hong Kong, the Far East, the UAE and Pakistan. She is a motivator, an entrepreneur, a social activist and a strong propagator of extending the power and use of Information and Communication Technologies beyond pure traditional business, to empower and enable communities. She is a regular speaker at seminars and conferences and at colleges and universities across Pakistan and the region. She also writes for various industry publications.

As P@SHA President Jehan was one of the key people behind the launch of the Startup Insiders initiative which brings new graduates and young entrepreneurs in contact with seasoned and experienced entrepreneurs. The idea is based on the Bar Camp that started in Silicon Valley and has since spread around the world. SI sessions are held in Karachi, Lahore and Islamabad every month and have become very popular with young and aspiring entrepreneurs. Policy Advocacy through the use of cutting edge technology is one of Jehan Ara’s passions. The P@SHA ICT Awards, the P@SHA Career Expo, the P@SHA Startup Insiders Sessions and the CIO Pakistan Webstudio “In the Line of Wire” webcasts are some of the current P@SHA initiatives that Jehan is spearheading.

Jehan has a lot of faith in the potential of the Pakistan IT industry and in the women of Pakistan. She is continually encouraging more women to take up careers in Science and Technology. In addition to her role as President of the industry association, she is launching an initiative known as the Women’s Virtual Network which will connect educated women with potential employers, mentors and peers remotely, thus bringing more women into the economic fold and creating a community that will evolve into a support network for professional women.
Jehan strongly believes that there is immense talent in the Pakistan IT industry and that future success lies in a combination of collaboration and cooperation.

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